T.A.N. SHOP · A Unit of THE.AMAZING.NEW GROUP
Earn up to 20% on every Edurino set you sell.
TikTok Shop is launching in the UK and Edurino is one of the first learning brands on it. You make the content parents actually relate to. We give you the angles, the scripts and the boost. You keep up to 20 percent of every sale you drive.
The Product
What Edurino actually is.
Edurino is an award winning learning platform for children aged 4 to 8. A collectable figure and an ergonomic pen unlock guided learning worlds in the app, so children hold something real and use a proper grip instead of just swiping. It was built with educators and covers early skills like phonics, numbers, shapes, coding, creativity and emotions.
The pitch parents care about is simple. It turns passive watching into something more hands on and purposeful, which makes it an easier yes than most screen time. Take a proper look at edurino.co.uk before you film.
Figure, pen and app
A physical figure and an ergonomic stylus pen work together with the learning app. Hands on, not just tapping a screen.
Ages 4 to 8
Playful learning across a range of worlds, from phonics and numbers to coding, creativity and feelings. Built with educators.
Purposeful screen time
Guided and calmer than open ended videos. The angle parents lean into is screen time that feels like it means something.
Product & Benefits
The features worth showing.
Pull these into your video when they fit. You do not need all of them, just the one or two that match your angle and feel true for your family.
Ergonomic grip pen
The stylus is shaped for a correct three finger grip, so it supports fine motor skills and proper pen holding from the start.
Figure unlocks a world
Each collectable figure unlocks its own guided learning world in the app, so the physical toy and the digital play are linked.
Many learning worlds
From phonics and numbers to coding, creativity, emotions and body awareness. Different figures cover different skills.
Built with educators
The content is developed with teachers and learning experts and is aimed at early years skills for ages 4 to 8.
Made for calmer screen time
Sessions are guided and self contained rather than endless, which makes it easier to keep screen time short and intentional.
Grows and expands
Start with a Starter Set, then add figures, pen colours and accessories as your child grows and their interests change.
Why parents say yes.
The reasons that make this an easy recommendation for your audience.
Launch Products
The four products to feature at launch.
This is the line up for the back to school rollout. The best seller is your hero, the bundle builder is the easy first buy for new audiences, and Niki and Robin are the two priority learning worlds. The links go to edurino.co.uk as a reference for the products. On TikTok Shop these are listed natively, so in your video you tag the TikTok Shop listing, not these links.
The Deal
The deal, plainly put.
No games, no small print buried away. You promote Edurino through TikTok Shop, people buy through your video, you earn on every sale. Strong videos get extra reach behind them.
Up to 20% commission
You start on 15 percent per qualifying Edurino sale through TikTok Shop and can earn up to 20 percent, based on performance.
Spark Ads boost
When a video performs, we can put paid budget behind it through Spark Ads for more reach and more sales. Optional and only for strong content.
First mover on UK launch
TikTok Shop is new in the UK. Getting in early on a proven learning brand means less competition in the feed right now.
How It Works
From signup to sale.
Five steps. Everything happens inside TikTok Shop, so people discover, tap and buy without ever leaving the app.
For now The Join the TikTok Shop buttons currently open an email to hello@theamazingnew.com with the subject I want to join Edurino. Once the TikTok Shop affiliate link is live, it replaces the email.
Join the Shop
Get approved as an Edurino affiliate creator inside TikTok Shop.
Add the products
Put the Edurino sets into your showcase so they are ready to tag.
Film your angle
Pick one of the angles below and say it in your own words.
Tag the product
Link the set in the video so people buy in a couple of taps.
Earn and scale
Keep up to 20 percent per sale. Strong videos get a Spark Ads boost.
The Angles
Eleven angles to choose from.
Each angle gives you three hooks with a social call to action, a main body with a mid video call to action, and a closing shop call to action. Pick the one that fits your normal content and audience.
How to use the briefings
Every angle is a starting point, not a script.
Pick one and say it in your own words. The angle, the figure and the call to action hold. Your wording and your length stay yours. The strongest videos sound like a real moment, not a read.
A1Guilt free screen time switch
For the parent who feels a pang of guilt every time they hand over a screen.
+
Guilt free screen time switch
For the parent who feels a pang of guilt every time they hand over a screen.
Hooks · pick one
- Save this for your next screen time moment.
- Send this to a parent who feels guilty about screen time.
- Comment SCREEN if you want my setup.
Main body
You know that moment when your kid asks for screen time and you instantly feel that little guilt. Same. What helped us was switching from passive watching to something more hands on. With Edurino they use a little figure and an ergonomic pen with the app, so it feels like they are actually doing something, not just zoning out. We keep it as our go to when we want a calmer screen time choice that still feels purposeful.
A2Active hands, not just watching
For the parent whose main issue with screen time is that it is purely passive.
+
Active hands, not just watching
For the parent whose main issue with screen time is that it is purely passive.
Hooks · pick one
- Save this if your kid only wants YouTube.
- Send this to someone who needs a screen time alternative.
- Comment your child’s age and I will tell you which set I would start with.
Main body
My biggest issue with normal screen time is that it is just watching. This is different because there is a figure and a pen, so your child is interacting the whole time. It is still on a screen, but it feels more like a learning activity than a video. We usually do it in short sessions, and it has become our go to when we want screen time that feels more active.
A3School readiness at home
For the parent building little learning habits before school starts.
+
School readiness at home
For the parent building little learning habits before school starts.
Hooks · pick one
- Save this for your before school routine.
- Send this to a parent with a child starting school soon.
- Comment SCHOOL and I will share what we use.
Main body
If you are trying to build little learning habits at home without turning it into homework, this helped us a lot. We do a short session a few times a week, and it feels like play, not pressure. It covers early skills like numbers, shapes and words, and more depending on the figure. It is a simple routine that fits into real life, especially on days when you want something more meaningful than random games.
A4Phonics and words without the fight
For the parent whose reading practice at home turns into a battle.
+
Phonics and words without the fight
For the parent whose reading practice at home turns into a battle.
Hooks · pick one
- Save this if phonics practice is a struggle.
- Send this to a parent doing reading practice at home.
- Comment PHONICS if you want a starter recommendation.
Main body
If phonics time in your house turns into a battle, I get it. We wanted something that supports early reading skills but still feels like a game. This is why we tried Edurino. It is app based, but the figure and pen make it feel more like an activity. We keep it short and light, and it has been a nice option to mix into our routine.
A5Maths and shapes for kids who get bored fast
For the parent whose child says no to anything that looks like a worksheet.
+
Maths and shapes for kids who get bored fast
For the parent whose child says no to anything that looks like a worksheet.
Hooks · pick one
- Save this for rainy day screen time.
- Send this to a parent whose kid gets bored fast.
- Comment MATHS if you want my pick.
Main body
My kid can get bored so quickly, so anything that feels like a worksheet is a no. What works better is short, playful learning, like numbers, shapes and little logic tasks. Edurino makes it feel interactive because they use the pen and figure with the app. It has become one of those easy options when you want something structured but still fun.
A6Early coding without a laptop
For the parent whose child loves patterns and puzzles.
+
Early coding without a laptop
For the parent whose child loves patterns and puzzles.
Hooks · pick one
- Save this if your kid loves puzzles.
- Send this to a parent who wants early coding without stress.
- Comment CODING and I will tell you which one to start with.
Main body
If your child loves patterns and puzzles, this is such a nice intro to early coding style thinking without needing a laptop or a big setup. It is app based, but the figure and pen make it feel like a hands on activity. We use it for short sessions when we want something a bit more brainy than videos. It is a simple way to add logic play into screen time.
A7Creativity mode, not just games
For the parent who wants an after school wind down that is not endless random games.
+
Creativity mode, not just games
For the parent who wants an after school wind down that is not endless random games.
Hooks · pick one
- Save this for after school wind down.
- Send this to a parent who wants more creative screen time.
- Comment CREATIVE if you want my routine.
Main body
After school, we need something that helps them switch off, but I do not want it to be endless random games. So we started mixing in more creative learning time. Edurino is nice for that because it feels guided but still playful, and they are using the pen and figure the whole time. It has become part of our wind down routine on busy days.
A8Emotions and body awareness
For the parent who wants learning that goes beyond letters and numbers.
+
Emotions and body awareness
For the parent who wants learning that goes beyond letters and numbers.
Hooks · pick one
- Save this if you care about emotional learning.
- Send this to a parent who wants more than ABCs.
- Comment FEELINGS if you want my pick.
Main body
I love learning toys that go beyond letters and numbers, especially when kids are learning how to talk about feelings and their body. This is why Edurino stood out to me. It is still screen time, but it is guided and interactive with the figure and pen. It feels like a calmer, more intentional option, and it is a nice way to add these topics into everyday life without making it a big lesson.
A9Parent hack, build your own bundle
For the parent who hates buying the wrong toy and loves a custom set.
+
Parent hack, build your own bundle
For the parent who hates buying the wrong toy and loves a custom set.
Hooks · pick one
- Save this if you hate buying the wrong toy.
- Send this to a parent who loves custom bundles.
- Comment BUNDLE and I will share what I would build.
Main body
One thing I wish more kids brands did is let you actually choose what you need. With Edurino you can start simple with a Starter Set, or build a bundle with different figures, pick your pen colour and add accessories. It makes it easier to match your child’s interests. It is a nice way to make it feel personalised instead of guessing.
A10Value and risk free try
For the parent who always pauses before buying learning toys at this price.
+
Value and risk free try
For the parent who always pauses before buying learning toys at this price.
Hooks · pick one
- Save this if you are comparing learning toys.
- Send this to a parent who is on the fence.
- Comment TRY if you want the best value pick.
Main body
I will be honest, I always pause before buying learning toys at this price point. What made me more comfortable here is that you can start with one Starter Set, and there are bundles if you want better value. Plus they have a 30 day return policy, so it feels more like a try at home decision. It is a good option when you want screen time that feels more purposeful, without overcommitting.
A11On the go, offline travel hack
For the parent who needs calm, offline screen time on car rides and flights.
+
On the go, offline travel hack
For the parent who needs calm, offline screen time on car rides and flights.
Hooks · pick one
- Save this for your next long car ride.
- Send this to a parent travelling with kids.
- Comment TRAVEL and I will share our offline setup.
Main body
If you are travelling with kids, you know the moment when you will do anything for a calm 20 minutes. What helped us is having a screen time option that feels more intentional and does not rely on Wi Fi once it is set up. With Edurino you download the app and the learning worlds first, then your child can keep using it offline, even in flight mode. They are not just watching either, they use the figure and the ergonomic pen, so it feels more like an activity than a video. We pack it for car rides, flights and those waiting moments where you want something better than random scrolling.
Deeper Story Angles
Three quieter stories to tell.
If your content is more personal than punchy, these are for you. Same product, a slower and more honest register. A calm parent talking to camera, almost thinking out loud. No hard sell. You still tag the product and add a shop call to action at the end, you just earn the trust first.
One figure, three angles
Same parent, three different angles.
The figure and the tone stay the same, a calm and sceptical parent thinking out loud. What changes is the angle. One is about guilt, one about staying power, one about the endless comparing. Keep every claim to your own honest experience.
Ground Rules
Keep it real, keep it safe.
This works because it feels honest. It also has to stay within advertising rules, especially with a product aimed at children. Here is the short version.
Do
- Speak from your own real experience as a parent. Personal, calm, honest beats polished.
- Show the product in use, the figure, the pen and the app, so it is clear what it actually is.
- Tag the Edurino product in your video so viewers can buy directly in TikTok Shop.
- Disclose the partnership clearly. Use the paid partnership label and the TikTok Shop affiliate tools.
- Keep it low fi and natural. Short sessions, real moments, your own words.
- Frame it as screen time that feels more active, guided and purposeful.
Do not
- Do not promise developmental results or guaranteed behaviour change. No it will make your child read.
- Do not exaggerate the effect or imply it works the same for every child. Avoid always and every single day.
- Do not position it as a replacement for school, therapy or professional support.
- Do not make medical, clinical or special educational needs claims.
- Do not use fake urgency, invented discounts or made up scarcity.
- Do not name and knock other brands, and never forget the ad disclosure.
One line worth remembering. The strongest version of this content is a true story about your own family, not a claim about what the product does for everyone.
Spark Ads
Get your videos cleared for Spark Ads.
This is part of the collaboration. By taking part, you agree that T.A.N. and Edurino may run the videos you create for this campaign as Spark Ads, which is paid amplification of your own original post through your own handle. Your video, your voice, just with more reach behind it.
Scope
All deliverables you publish as part of this campaign.
Duration
Please choose 365 days, the maximum, so the authorisation does not run out in the middle of scaling.
When
Generate the authorisation code right when you post, and send it together with your post link to Jenny (WhatsApp or email, see contact below).
Requirements
A Professional or Business account, the video public and clearly labelled as #ad or paid partnership, ideally with a cleared, commercially usable sound. Licensed music can block ad authorisation.
How to authorise, in three steps
Enable it once
Settings and privacy, then Creator tools, then Ad settings. Turn Ad authorisation ON.
Do it per video
Open the video, tap the three dots, then Ad settings. Turn Ad authorisation ON.
Set 365 days
Choose 365 days, generate the code, copy it and send it to us. The default is 30 days, so set it to 365 on purpose.
FAQ
Common questions, answered.
How much do I earn+
Is there a sign up bonus+
What are Spark Ads+
How do I join the TikTok Shop programme+
Do I need to buy Edurino first+
When and how do I get paid+
Which angle should I start with+
Do I have to read the scripts word for word+
What do I need to disclose+
Contact
Let’s talk it through.
Anything about the angles, the join link, samples or payouts, just pick whatever is easiest for you.
Your campaign manager is Jenny at T.A.N. SHOP.
THE.AMAZING.NEW GROUP. TikTok first. Performance, scale, brand building.
